Thursday, June 9, 2011

Thursday News Day: Online Interactions

This week brings 2 different topics: recruiting & consumer experiences - they are tied together by social media.

 Recruiters need to spend time where students are – on campus & online! Are you?    

Additionally, Harrods has joined the twitterverse – what does this mean for traditional department stores & keeping up with consumer trends?

Recruiting & SOCIAL MEDIA:

 “How to Use Social Media as a Recruiting Tool
-          Featured in: Globe & Mail
-          Writer:  Lynn Greiner
-          Publishing date: June 6, 2011
-          Link:

I’m a big believer in the importance of using social media as part of your sourcing & employment brand strategy. This is a good article highlighting social media’s place in recruiting. Love this: “Today’s tech-savvy candidates expect to find jobs the same way they do much of their social interacting – online.” Social media can actually let you target your sourcing better than job boards or general marketing. It is “the vehicle by which we can reach the top tier candidates by influencing them through their trusted networks.” Read this article to find out more!

Consumer Experience & SOCIAL MEDIA:

 “Harrods is Tweeting: Is Real-World Shopping Doomed?”
      -          Featured in: Globe & Mail
-          Writer:  Katrina Onstad
-          Publishing date: June 4, 2011
-          Link:

Brand are working hard to keep up with online shopping experiences to drive consumers to actually visit their stores. Thus, it’s not a big surprise the Harrods, the “august grande dame of department stores,” has launched an app that includes CPG to help customers navigate the store and receive store updates via a twitter feed. When traditional Harrod’s recognizes the need for social media what does this mean for consumer experiences & traditional shopping outlets?   The author states that the “Harrods app is clearly an if-you-can’t-beat-’em-join-’em gesture, as technology has so dramatically changed how we shop that it threatens Harrods’ very existence.” Read this article to understand how brands & by extension companies must joint eh social media world or essentially become extinct.  

Happy Reading!

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