Thursday, June 23, 2011

Thursday News Day: Employment Branding

As I’m currently consulting in Europe for clients, I was inspired to discuss global campus recruiting in this week’s articles. Despite my BEST goggle searches, I didn’t find any relevant articles about global employment branding or campus recruiting … this of course inspired next week’s post about campus recruiting and global best practices. For this week’s article (as it is Thursday News Day!) I have included a good piece about employment branding as knowing the basic principles in building your EVP (employee value proposition) will help set you up for understanding global best practices for campus recruiting.

Employment Branding:

 “Employment Branding: The only long term Recruitment Strategy”
-          Featured on:
-          Writer:  Dr. John Sullivan
-          Publishing date: Jan 7, 2008
-          Link:

Though this article is a couple of years old, it really highlights the basic principles of employment branding and those principles haven’t changed. The way you execute on your brand has evolved but this is a good introductory read to the key components of and long term benefits of employment branding. The author quotes that typically companies only spend 5% of their budgets on employment branding… which camp do you fall into?

I hope you read over this solid employment branding article so that in my next few posts about campus recruiting & global recruiting, you understand the benefit of having a EVP prior to hitting campus. Shockingly, I found very few other articles about campus recruiting unless they were tied to a company as a pitch document. Looks like I found a new wealth of things to write about! Stay posted over the next few weeks for posts on campus recruiting & global student behaviours.

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