I recently attended the Recruitment Innovation Summit in Toronto where CareerBuilder, Monster & Workopolis representatives sat on a panel to discuss the relevance of job boards in today’s ever changing social media driven field of employment branding and recruiting.
The job boards argued that they are evolving based on today’s job marketplace by expanding their talent service solutions to keep up with today’s job seekers and social media technologies. Workopolis argued that passive seekers are the candidates you want and they “use 1 job board while unemployed seekers likely use multiple sites & aggregators.” CareerBuilder said that they are offering new services (though never expanded on what these were!?) and ¼ of their revenue comes from behavioral data on their job applicants that they sell to companies. Monster spoke well in the panel but failed to sell me on their new features even though they have recently rebranded themselves as: the “New Monster: Aim Higher. Reach Farther. Dream Bigger.”
The purpose of the panel was to take questions from the audience on job boards’ relevance, ROI, targeted resume mining, and costs. My frustration with the panel was the job boards were so busy trying to sell their services and outdo each other that they weren’t listening to the audience and hearing our concerns. They missed their mark on enforcing their relevance as I left without understanding the features of their evolution. Personally, I see job boards useful for certain target markets; however, for sourcing millennials (born 1997-2001), I believe they are a thing of the past. Recruiting millennials in today’s social media driven world is revolutionary and if job boards are just evolutionary, they just aren’t going to cut it!