10 Tips to Prepare for & Rock a Job Interview

Congratulations! You landed a job interview at your dream company! A lot of hard work has gone into determining which companies to apply to, networking, writing fantastic cover letters & submitting applications. You should be proud you made it past the initial resume screen. It means you look great on paper. Now it’s time to prove you are even better in person!

Uses these 10 tips to Prepare for your Interview:

1. Get organized - Write down the date, time and location of your interview in your smart phone or date book right away. 

•      Tip: Ask the recruiter for key information like the name of your interviewer and the interview style to help you prepare in the below steps.

2. Research the company:

•      Their website - Check out their mission statement, values/competences, services or products, case studies, awards, blog and Executive. Be confident you can summarize why you want to work at the company and why you make a great company fit.

•      Job Site – See what current job openings they have other than your specific interest. This will give you a well rounded view of the company.

•      LinkedIn – Do they have a company page? Any relevant information that isn’t on their website?

•      Google Search – Look for press releases or any awards/information that the company may not have highlighted on their website.

•      Tip: Print off any key information and highlight it or take notes. Don’t be afraid to take this prep package with you to the interview in a folder so they see you are prepared. Also write down any questions you have to ask to determine if the company is the right fit for you and you are the right fit for them.

3. Get the REAL Story via social media:

•      Check out their Facebook page to see photos, comments and general company news. This can be a great place to see company social event photos.

•      See if they have a twitter account or a company #hashtag so you can see what your future colleagues are tweeting about

•      See if there are any employee videos on YouTube

•      Check out Glassdoor.com and valut.com – see ratings and candid feedback from past employees

•      Tip: Seeing the inside scoop from current employees helps you understand your future colleagues and the “real” experience working at Company X!

4. Research your interviewers:

•      If you have the interviewer names, check them out on LinkedIn. See how long they have been with the company, positions they have held.

•      Tip: You can use this information when asking them about their experience at X Company or when asking questions at the end of the interview. Example: “I see that you have been at X for 5 years and have worked in the recruiting and marketing teams tell me why you love working here…” This shows you went above and beyond in your research.

5.      Research the industry:

•      What are top trends in the industry right now?

•      Why do you feel this industry is a great fit for you?

•      Who are the biggest competitors of this company?

•      Tip: Use this information when they ask you the question “why do you want to join company X or what interests you about this industry” - Show that you are passionate about the industry & well versed!

6.      Reach out to Friends or Connections

•      Do you have any friends that work at the company or have interviewed? Find out what type of interview questions they ask – behaviour based? Is there a competency exam?  

•      Tip: Getting the inside scoop always sets you up for success. If you have a friend who works there, ask them about the person interviewing you and typical questions. Also, don’t be afraid to ask them to refer you or highlight your name to set you apart from the rest of the applicants!

7.      Practice Being Interviewed:

•      Ask the recruiter what type of interview it will be (usually the answer is behaviour based). Google “behaviour based interview questions” and see a ton of great examples.

•      Have a family member, friend, or roommate ask you the questions & practice giving answers. Some great sites will not only list the question but also key skills to highlight.

•      The best trick with behaviour based interview questions is answer using the following technique: outline the Situation, Action, followed by the Result. Focus the majority of your time on your specific Action. Think of outlining the Situation and recapping the Result as bookends.

•      Tip: Remember to always tell the truth and focus on situations that you played a lead role!

8.      Plan your Interview Outfit:

•      Don’t wait until the morning of your interview to figure out what to wear. Plan it out the night before & ensure it is ironed and ready to go first thing.

•      Tip: Do your research on the company dress code. My rule of thumb is to dress one level above their dress code for your interview. Example: If the office is very casual, dress business casual. If they are business casual, dress more business formal (suit).

9.      Re-Read Your Notes & Prep Your Own Questions:

•      Read over your research the night before or even when you are having breakfast that morning. Don’t memorize everything but ensure you know their service offerings or products, their vision/mission statement and any top trends in the industry.

•      Write down a list of potential questions you would like to ask the interviewer.  This always impresses!

•      Tip: Remember that an interview works both ways – you are interviewing the company to see if it’s the right fit for you just as they are interviewing you.

10.  Arrive Early

•      Leave yourself plenty of time to arrive at your interview location. There is nothing worse than panicking about being late.

•      Tip: Remember to have confidence in introducing yourself with a smile, confident tone and great eye contact. Showcase all of your great research and

Good luck in your big interview! With this preparation you will have confidence and show them what a great employee you will make!

 

How Companies use Social Media for Recruiting

Are you as a company on trend in using social media to find the perfect candidate to join your team? Find out what your competition is using!



Credit: Mashable - http://on.mash.to/mXWPGR

Students: Building Your Personal Brand For A Career In Sales And Marketing

Marketing and sales students – this post is just for you!

With leaves changing to fall colours, many companies have been hitting campus with gusto to find the best seniors for upcoming internships and new grad jobs.

The competition on campus between employers is getting hot as the economy picks up and companies’ hiring numbers increase. A shift is starting, where students will have more power as the number of jobs available increases; however, we aren’t quite there yet. As a student, it is important to play a lead role in choosing your first job out of school and selling yourself to your employer(s) of choice.

Your personal brand

You need to build your personal brand as a sales and marketing student because potential employers want to see that you can apply the basic principles of marketing. If you can’t sell or market yourself, why should they trust you to market or sell their products and services?

First, do a branding exercise to understand your unique value to a future employer. Think about how you present yourself both in person at company campus recruiting events or interviews, and in online spaces.

Things you should evaluate include:

·         How you dress

·         The language you use

·         How you can showcase specific accomplishments

·         How you come across to employers – do you seem credible/real?

Your personal brand - online

Your online personality should mirror how you come across in person. Ensure that, if your future employer seeks you out on LinkedIn, Twitter, or Facebook, there is consistency in the things you say you are knowledgeable about or roles you played in extra-curricular activities.

Things like LinkedIn recommendations are very valuable, especially with LinkedIn launching a new student profile option.

In sales and marketing, future employers will likely perform a social media search on their top candidates – think of this as a “reference check.” Make sure that you hide information that future employers don’t need to see (e.g., Facebook photos) and remember that social media is PERMANENT. 

Your personal brand – in person

For in in-person events, network and showcase your personality as well as your interests and skills.

Marketing and sales is a lot about a “fit” in being personable, believable and coachable. When I interview for entry-level marketing roles, I look more for a strong personal impression than wide sales/marketing experience – I can teach you how to be successful, but I can’t teach you how to think critically or have personal credibility.

I want you to highlight your interests, where you think the industry is going, recent highlights at my specific company, and why you believe you fit the company culture. Show you spent some time researching my company online, even talking to past interns or employees, and understanding our culture.

Don’t treat every networking session, interview or online application the same. Most recruiters are very open to telling you the unique parts of their company, so talk to them and ask for a follow-up prep call prior to an interview.

If you don’t meet a recruiter on campus, reach out to them via LinkedIn. Recruiters will highlight great candidates’ applications if you wow them. Consider this reach-out like dating – you only have one opportunity to make that perfect impression that might lead to a relationship (or in this case, a fantastic career)!

Students: As I am now a regular contributor to TalentEgg.ca (Canada's leading job site and career resource for students and new graduates), I will be featuring monthly articles written specifically for students on my blog. I would love your thoughts on what you want to hear about! Please comment below to drive future articles.

"Expert" Article

Thanks to my relationship in guest blogging with a great student career website called Talent Egg (http://talentegg.ca/), I was featured as a Recruiting Expert with advice to Students on Corporate Tours in Tuesday July 12th's Toronto Metro.

Click here to read the article in its entirety: http://bit.ly/nMvzu7

It is an article about how students can stand out on corporate tours and is a build from an earlier blog post that actually received a lot of hits & garnered many comments.  Thank you to everyone for your words of encouragement on this exciting publication!

Thursday News Day: Global Campus Recruiting

As per my article on Tuesday of this week, I’m focused on international global recruiting best practices as a theme right now. Despite all of my best searches, the information available online on this topic is shockingly limited. The best article I could find to share is from 2010; however, it does have some strong points that many companies are still not doing half way through 2011 and it is less than 1 year old. Read here for tips & tricks and know I will be working on many more articles on this topic moving forward.

If you have any great articles or resources on global recruiting beset practices, please include them as a comment in the below to share with myself & other readers.

Employment Branding:

 “Global Recruiting in 2010: Trends & Best Practices”

-          Featured on: slideshare  

-          Writer:  Kevin Wheeler

-          Publishing date: Aug 25, 2010

-          Link: http://slidesha.re/dm81lO

Good webinar with a 5 trends & best practices for global recruiting.  Major trends include globalization = ubiquitous mobility, shortages of key skills, recruiting is internet dependent & recruiting remains local. This article includes good statistics, research & recommendations for any recruiting manager building a campus recruiting program.

Happy reading! Any resources/articles/webinars you can share about global recruiting? What are your challenges? Learnings? Best practices for global recruiting or taking global plans & implementing on a local level?   I would love questions/ideas/thoughts as inspiration for future blog articles.

Global Campus Recruiting Best Practices

As I’m working internationally this week in Europe, I was inspired to share information about campus recruiting at a global level. As many of my readers know, my specialty is building campus programs & I have developed & successfully run campus recruiting programs in over 12 countries from North America to Asia to Western Europe and Eastern Europe. It may shock you that students around the world essentially want the same things – enjoyment of work, development opportunities, exposure to leadership, work/life balance. Though the cultures of each country influence the practices/students, best practices in student recruiting essentially do work globally. Building the right programming is important to find that perfect new hire!

Though many global companies build management trainee or global recruiting principles, there are some things to keep in mind that work globally & some things to consider in tweaking your programming for each individual market. Read on to find out more!

From my experience, here are some best practices for building campus recruiting programs in multiple countries:

-     Strong employment branding website with information about a day in the life at your company. Remember, your website should ENGAGE with students. Think blogs, twitter feeds, YouTube videos of your office, testimonials etc

-     Key messaging/job offerings that speak to students. Knowing what students want & ensuring your offering speaks to these categories is important. Look to local/nation surveys on student values to build out your messages

-     Campus Ambassadors, students who work a set number of hours per work promoting job opportunities with your company, helping to build your brand on campus & generate referrals.  I have seen this program work around the world. The key factors are training them, have ongoing management & KPI’s (key performance indicators) that they are rewarded for meeting.

-     Referral based programming works! Track referrals to applications & reward based on results.

-     Campus events are so important for building up your brand on campus and recognition among students. Job fairs, information sessions, company presentations, case competitions etc are a great way to engage students.

-     Relationships with Career Centers – Career Centers can make or break your experience on campus. Getting to know your contacts and  educating them on your company’s offering is very important as they will help market your campus events, promote your company to influential students & help you gain access to deans & professors

-     Relationships with Deans/Professors are very important. Guest lecturing in class rooms, supporting with real business cases to supplement curriculum and seeking referrals from influential professors will help gain traction with the right students.

-     Supporting student groups. Find those groups that are part of your target market and work to be a key advisor/support. Do not just provide sponsorship dollars but instead work to provide the group mentors, internships, and/or business advice as this will be a better use of your sponsorship dollars. By spending time with these groups you will get to know the top students you want to recruit for your company.

-     Giveaways are not a key part of a campus program. They are supplementary to educate students on your EVP (employer value proposition) but a cool giveaway is not going to sell a student on applying to your company

 Things to tweak on a country by country basis:

-     Consider Internet Access

o   Some countries outside of Western Europe & North America have limited internet access or slow speeds. Having a length application process that relies heavily on internet access/online testing may decrease your applicants and candidate engagement in some countries. Consider this access to technology when tailoring the application for each country.

-     On Campus activities really differ per campus. Some schools allow for class presentations by other students and some don’t. Know what’s allowed in your country & per campus to meet your KPI’s.  Work with your career center to understand what works best on their campus. Tailor this metric not only by country but also by school.

-     Postering/handouts – many schools internally have different rules about what is allowed on posters or if posters are even allowed to be hung on campus property. Ensure that you allow local offices to determine these nuances before ordering global quantities with a set design.

-     Timing – even within a continent, the countries may have very different calendar years. Your recruiting season in England and Germany are very different as German students don’t go back to school until October versus August/Sept in England. Thus, your timing for applications, interviews and job offers will be sensitive to each country.
-     Social media sites/usage varies per country. Ask your recent new hires what social media sites you should be using!

I hope these tips help you understand what global recruiting best practices work on a global level & what needs to be tweaked locally. Cheers & happy recruiting!

Thursday News Day: Employment Branding

As I’m currently consulting in Europe for clients, I was inspired to discuss global campus recruiting in this week’s articles. Despite my BEST goggle searches, I didn’t find any relevant articles about global employment branding or campus recruiting … this of course inspired next week’s post about campus recruiting and global best practices. For this week’s article (as it is Thursday News Day!) I have included a good piece about employment branding as knowing the basic principles in building your EVP (employee value proposition) will help set you up for understanding global best practices for campus recruiting.

Employment Branding:

 “Employment Branding: The only long term Recruitment Strategy”

-          Featured on: www.ere.net

-          Writer:  Dr. John Sullivan

-          Publishing date: Jan 7, 2008

-          Link: http://bit.ly/Wfj0a

Though this article is a couple of years old, it really highlights the basic principles of employment branding and those principles haven’t changed. The way you execute on your brand has evolved but this is a good introductory read to the key components of and long term benefits of employment branding. The author quotes that typically companies only spend 5% of their budgets on employment branding… which camp do you fall into?

I hope you read over this solid employment branding article so that in my next few posts about campus recruiting & global recruiting, you understand the benefit of having a EVP prior to hitting campus. Shockingly, I found very few other articles about campus recruiting unless they were tied to a company as a pitch document. Looks like I found a new wealth of things to write about! Stay posted over the next few weeks for posts on campus recruiting & global student behaviours.

Thursday News Day: Recruitment 3.0 - Are You Ready?

This week’s news comes from www.ere.net – one of my favourite websites for articles about recruiting, sourcing, social media & overall HR issues. Whenever I need supporting information about training hiring managers or what’s happening in the market place, this is one of my go-to resources.

This week’s theme:

Recruiting & SOCIAL MEDIA:

 “Facebook’s Tag Suggestions Raise HR Issues”

-          Featured on: www.ere.net

-          Writer:  John Zappe

-          Publishing date: June 14, 2011

-          Link: http://bit.ly/j5eWGV

This article discusses current flack on Facebook’s facial recognition software & the HR implications. The article quotes that as “84 percent of U.S. recruiters think it is proper to consider personal data posted online when evaluating a candidate” there are huge implications to this new picture tagging.  It comes as no surprise that professors and career counselors are cautioning students about the privacy settings & photos they post on social media sites.  This facial recognition technology is further complicating the problem as people can be “tagged” in photos that are not an actual picture of themselves, yet, a hiring decision may be formed based on such photos.

Read this article as a recruiter for understanding the technology fully. As a candidate, read on to find out the importance in opting out of this feature on Facebook.


 “A Vision for the Future of Recruitment: Recruitment 3.0”

-          Featured on: www.ere.net

-          Writer:  Matthew Jeffery & Amy McKee

-          Publishing date: June 14, 2011

-          Link: http://bit.ly/jcgRSF

This article is one of the BEST summaries I have seen about the changing recruiting landscape. It states that recruiting is going through a “a fundamental seismic shift... A change that will see many traditional recruiters falling behind and being replaced by new, differently skilled recruiters, ready for the challenges of Recruitment 3.0.”  The global race for talent is reaching new levels & the way to secure that talent is changing. Companies need to focus on the 90% of candidates who are not active job hunters and must use social networking & nontraditional sourcing methods to reach them.  

This is an absolutely fantastic article outlining the current evolutionary landscape that is Recruiting 3.0. It is a great tool for HR managers to educate senior leadership about the changing game called recruiting.

Happy reading! Thoughts on the article about Recruitment 3.0?

Following Up with Employers

Students, this post is just for you! I’ve received questions asking for advice on how students should follow up with employers after in-person encounters at tours, info sessions, career fairs, networking events, interviews etc. So here are some tips…

The first step is knowing how your perspective employer likes to receive applications. If they have an online application system – use it!  Don’t just email your contact your resume.  Many employers receive hundreds of applications a week and the only way they manage them is through their online application/candidate management system. Ensure that you write a cover letter highlighting the culture & unique features of the company & matching those points with reasons on why you are the perfect fit. In your cover letter mention the person you met at the event & why they made an impression on you. Knowing the culture of the company you are applying for is key. If they are a very corporate/professional environment a more formal tone is appropriate. I work in a very young dynamic marketing environment so I like to see real personality and energy come out in a cover letter to set someone out from the pack.

After applying online, reach out directly to the person you met at the event. Make sure at the event you ask for a business card of the contact. First make sure you actually speak with the contact though. When I receive a follow up email from a candidate, I want to actually remember that we spoke.  I want them to have stood out. At the end of an event, don’t rush around trying to meet as many recruiters or hiring managers as possible, asking for their card & sending them each form letter follow-ups. Instead focus on building relationships or connections with a few recruiters & let them really get to know you. This will give you more information to personalize your follow-up email & also help them remember you when they receive it.  

Sending a personalized email within 24 hours is key. Remember to attach your resume but reference that you have already applied online.  I also recommend for students to include their LinkedIn profile link in their email so recruiters can go online & see their photo/online resume if they need a reminder of who the candidate is.  Additionally in your email, highlight why you enjoyed meeting them, reference the interaction you had, and discuss why you think you would be a great fit for the company. This personalized touch makes a difference - you would be surprised how few students do this! When I receive a great follow up email, I always forward it directly to the recruiter who is leading the hiring for the position the candidate is interested in. I also go into our application system to copy the letter & insert my feedback into their file so other recruiters see how passionate the candidate is. The 20 minutes taken to write a great follow-up email are worth it if it follows a great in person conversation.

The same holds true after an interview: Make sure you send your interviewer an email thanking them for their time & highlighting what you learned about the company during your interview & why you think you would be a great fit.

Hopefully this gives you a few quick & easy tips on how you can continue to make that great impression with recruiters that might make all the difference in securing your first full time job! 

Though this article is aimed at students, these tips are also very applicable to any candidate who wants to follow up with a recruiter or hiring manager after a networking or interview opportunity. Good luck job hunters!

Thursday News Day: Online Interactions

This week brings 2 different topics: recruiting & consumer experiences - they are tied together by social media.

 Recruiters need to spend time where students are – on campus & online! Are you?    

Additionally, Harrods has joined the twitterverse – what does this mean for traditional department stores & keeping up with consumer trends?

Recruiting & SOCIAL MEDIA:


 “How to Use Social Media as a Recruiting Tool”

-          Featured in: Globe & Mail

-          Writer:  Lynn Greiner

-          Publishing date: June 6, 2011

-          Link: http://bit.ly/lt6lzH

I’m a big believer in the importance of using social media as part of your sourcing & employment brand strategy. This is a good article highlighting social media’s place in recruiting. Love this: “Today’s tech-savvy candidates expect to find jobs the same way they do much of their social interacting – online.” Social media can actually let you target your sourcing better than job boards or general marketing. It is “the vehicle by which we can reach the top tier candidates by influencing them through their trusted networks.” Read this article to find out more!

Consumer Experience & SOCIAL MEDIA:

 “Harrods is Tweeting: Is Real-World Shopping Doomed?”
      -          Featured in: Globe & Mail

-          Writer:  Katrina Onstad

-          Publishing date: June 4, 2011

-          Link: http://bit.ly/jfJL5x

Brand are working hard to keep up with online shopping experiences to drive consumers to actually visit their stores. Thus, it’s not a big surprise the Harrods, the “august grande dame of department stores,” has launched an app that includes CPG to help customers navigate the store and receive store updates via a twitter feed. When traditional Harrod’s recognizes the need for social media what does this mean for consumer experiences & traditional shopping outlets?   The author states that the “Harrods app is clearly an if-you-can’t-beat-’em-join-’em gesture, as technology has so dramatically changed how we shop that it threatens Harrods’ very existence.” Read this article to understand how brands & by extension companies must joint eh social media world or essentially become extinct.  


Happy Reading!

Millennial Tips to Dress for Success

Office dress codes are not as straight forward as they used to be. It used to be formal, business casual or casual. Now you see companies with dress codes called smart casual, dressy casual, business, dressy chic and the list goes on if they even have a written dress code. No wonder so many millennials/new grads struggle in understanding what is appropriate to wear to the office.

Something to think about is your new company culture. Remember that personal style can be captured within business dress codes; however, your weekend clothing is not always workday appropriate.

The office in which I work has a ‘smart casual’ dress code for everyday office wear and business casual/business for client meetings. When I walk around the office, lots of people are meeting the dress code standards but many young adults struggle with knowing what’s appropriate as we are a young dynamic company. In general millennials tend to be very cutting edge in fashion; however, some fail to recognize what should just be for weekend/evening wear. I, if anything, tend to veer to the conservative side as I would never want my wardrobe to be considered inappropriate or a hindrance in moving my career to the next level.

Here are a few of my tips for new grads in understanding the dress code at their new company:

-     Dress to impress on interview days or your first day. It is always better to be more formally dressed than inappropriate

-     Look at your company culture for dress code cues

-     Ask HR if there is a formal dress code - then actually follow it!

-     Look at what managers 1-2 levels above you are wearing. Dress for the level above you so managers can see you working in a more senior function.

-     Jeans are appropriate if your dress code is dressy/smart/insert other adjective here casual. Ensure you pair them a nice top, jacket & shoes. Sneakers are not business appropriate ever!

-     For the ladies: Skirts/dresses/longer dress shorts are appropriate but ensure your hem line is past your fingertips & cleavage/skin tight clothing has no place at work – you would be shocked how often this one is broken!

Business or smart casual clothing doesn’t have to be boring! How you combine outfits for the office can be a fun way to start your day. You can still show your unique style through a cool laptop bag, unique jewelry/accessories. Have fun with your dress code but don’t try to be such an individual that you don’t seem to fit in or respect that the office is a place for business.

Remember that first impressions count. Remember that a hallway pass-by is sometimes the closest you come to senior management in your new job – remember to make a great impression & show that you are dressed to impress!