Foursquare usage is growing by the minute. It is a geolocation social network that you, as a marketer or recruiter, need to know about! Read on to find out more in this 2 part post about what Foursquare is and in part 2 learn the Do's and Don'ts of using Foursquare, which, as a true trend setter should be a part of your millennial recruiting strategy.
Few recruiters are taking advantage of this medium as part of their employment branding strategy. There isn’t a lot of research or case studies on this topic so it’s an opportunity for recruiters to be real trend setters. Foursquare is best used in combination with Twitter & Facebook as it can push “updates/check-ins/tips/photos” associated with a check-in to these other social mediums and thus has WOM (word of mouth) potential. Check in culture extends your message when someone tries to check in, approximately 30% of their network immediately sees that message.
Stay tuned for part 2 of this post containing Do's and Don'ts of Foursquare that build onto your new knowledge of this platform coming on Wedneseday February 9, 2011! I just had so many ideas after a ton of research that I had to break my post into 2 to keep your attention!