tag:blogger.com,1999:blog-3533955489707871978.post6033611037041303953..comments2023-09-01T05:39:52.844-04:00Comments on Chelsea Newton: Series 1: Post 5: Foursquare Do's & Don'ts for Millennial RecruitingChelsea Newtonhttp://www.blogger.com/profile/15415048382448462470noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-3533955489707871978.post-55931573974894948122011-02-10T19:31:25.529-05:002011-02-10T19:31:25.529-05:00Lauren - totally agree that the Coke Village is an...Lauren - totally agree that the Coke Village is an amazing example of RFID bracelets that are registered and hooked up to attendee's social media accounts so when they "like" something throughout the village, it updated their network. It is such a great example of a marketing campaign and the use/power of Facebook. I love your points about Facebook Places taking over the Foursquare Market - facebook places is SO SO new (literally under 10 days old) but, you are right, with the existing 500 million Facebook users, it has huge potential to check on quickly and take over other platfomrs (like potentially foursquare). Love your ideas here and will playing a VERY close eye on Facebook Places - lucky for me, all of my above ideas can be used for Facebook places OR Foursquare.<br /><br />Thanks for taking the time to read my post and write such an AWESOME comment!Chelsea Newtonhttps://www.blogger.com/profile/15415048382448462470noreply@blogger.comtag:blogger.com,1999:blog-3533955489707871978.post-82525052072624503522011-02-10T19:11:57.610-05:002011-02-10T19:11:57.610-05:00This comment has been removed by the author.Chelsea Newtonhttps://www.blogger.com/profile/15415048382448462470noreply@blogger.comtag:blogger.com,1999:blog-3533955489707871978.post-7570369044434683912011-02-10T17:52:45.456-05:002011-02-10T17:52:45.456-05:00I think that services like Foursquare are what Twi...I think that services like Foursquare are what Twitter/Facebook were 1-2 years ago. It's definitely still ahead of the curve to be using this for recruiting, and I actually think that there is greater chance of mass adoption for a feature like Facebook Places, as it's already integrated into something that virtually every student is using/doing. <br /><br />In general, there is huge potential for using location based tools for recruiting. Maybe not so much for actually soliciting applications but rather for branding in general. The best execution I've seen was something called "Coke Village" - http://www.canneszions.com/coca-cola-village-promarket-group/<br /><br />Coke created a dream village for a select group of youth. Youth then 'checked in' at spots throughout the village (the pool, the restaurant, etc) and were able to instantly upload photos of themselves in village, as well as tag all their friends. If you go through to that link, you'll see that the results were amazing.<br /><br />From a recruitment point of view - employers that host open houses, for example, can spread the reach of an open house by encouraging students to check in at different areas of their office (aka on-site fitness facility, cool labs, etc). this would be instantly shared with their FB (or other) friends, meaning that an in-person event for a handful of students is suddenly reaching thousands.Unknownhttps://www.blogger.com/profile/12344896445892502846noreply@blogger.com